ArtKitFrom an idea to the first step
Starting a business used to get stuck at one sentence: “I don’t know how to build it.” Now, the gap between having an idea and being able to try it feels smaller than ever. A website draft can take just minutes. Packaging designs, promotional materials, even video concepts can come together without waiting until you have a full team. I experienced this firsthand while building Bos Choko, my snakehead fish feed brand. I started out knowing very little about snakehead fish. Today, we’ve served thousands of customers. AI has helped me learn along the way, from researching ingredients and developing pellet formulas to designing packaging and creating marketing materials. We still make the products ourselves, using our own equipment and doing the hands-on work. I can’t exactly ask AI to grind the pellets yet, haha. That experience has shown me the potential for small businesses in Indonesia, especially a generation of entrepreneurs starting out with AI as an everyday tool. More ideas can be tested. Customer feedback can turn into lessons faster. And the money available to get started can be put to more focused use. As creating things becomes easier, the challenge shifts to understanding what people need, maintaining quality, and building trust. An idea that once felt out of reach might be something you can try this week. What business have you started, or what idea are you still waiting to try?
